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New EVP Sales Search for Growing Software-powered Healthcare Insights Company

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Harnessing the Power of Real Time Market Research

InCrowd enables market researchers across the life sciences industry  to get physician insights faster, easier and more accurately with real time market research. The ability to get immediate answers from key target audiences gives the life sciences industry the opportunity to respond with confidence.

Through micro methodology, which is brief but impactful research, InCrowd is changing the healthcare research landscape.

InCrowd, Inc. achieves this via an online platform that provides life sciences companies with real time answers to product development questions from their target audiences. Its solutions include MicroEval that allows users to evaluate their target product perceived benefits and barriers, as well as provides the current market and product launch impact on the treatment landscape. The company also provides MicroTracker, a solution that allows users to track their brands performance against competitors with primary market indicators, such as unaided brand awareness, primary brand performance metrics, longitudinal brand tracking, and dominant brand descriptors. In addition, it offers MicroTest, a solution that provides preference ranking by determining the concepts, images, videos, and messages that are most appealing or most likely to influence prescribing behavior among the target audience, as well as provides key performance indicator ratings and open-ended impressions. The company’s platform provides feedback from physicians, nurse practitioners, nurses, physician assistants, hospital administrators, psychologists, optometrists, pharmacists, and other licensed healthcare professionals. InCrowd, Inc. was incorporated in 2011 and is based in Boston, Massachusetts.

Products & Technology

InCrowd’s technology enables what they have termed Microsurveys— these are built as an integrated market research system that connects life science companies directly with prescribers, and other healthcare stakeholders, in real time using 2-5 minute microsurveys.

Microsurveys offer:

  • An easy self-service or professional service application with 11 question types
  • Access to a Crowd of national and international respondents that are targeted, verified and can answer from any device, anytime, anywhere
  • Responses available in real time and delivered directly. Advanced reporting and analytics are available upon request.

MicroEval allows the marketer to evaluate the target product profile (TPP) using five questions with results in as little as 48 hours.

MicroTracker makes the tracking of a brand’s key performance metrics easy, intuitive yet delivering quick and deep insight in a pervasive fashion.

With MicroTest, test concepts, advertisements, or other stimuli before and throughout the product lifecycle.

The Position

Reporting to the CEO, the EVP Sales for InCrowd is responsible for playing the leadership role in the sales function of the company, planning and directing all aspects of the sales organization including sales strategy, new customer acquisition and existing key account management and growth.

This position serves as a key member of InCrowd’s Executive Team providing vision, strategy and direction to all functions regarding sales.  The EVP Sales will be accountable for overall sales organization performance, the profitable achievement of the sales organizations goals, aligning sales objectives with InCrowd’s business strategy, and developing a plan for a technology approach to selling. The EVP Sales must develop comprehensive product knowledge essential to this role and build confidence with customers by demonstrating a thorough understanding of InCrowd’s  business and overall market.

Extensive experience required in setting strategy and managing teams to develop go-to-market approaches, negotiating agreements and contracts with a goal of becoming a trusted advisor to the InCrowd customer base.

Direct reporting staff members include SVP Sales, Director of Sales Operations, and Inside Sales Manager.  In addition, there are several existing and to-be-hired individual sales executives responsible for direct sales into the enterprise.

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This blog was published on bsgtv.com/blog/


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